Our Companies

Who we represent.



Billabong was established in 1973 by Gordon and Rena Merchant on Australia’s Gold Coast. The duo found immediate success in the surfing community thanks to their triple-stitched boardshorts, which gradually led to company sponsored contests and special events in an effort to attract the attention of professional watersport competitors. As the brand gained increasing levels of attention, it began to expand into other boardsports including skate, snow and wake. Today, the brand is a household name to active lifestyle enthusiasts across the world. With their bold motifs, distinctive colours and seafront styling, the brand looks equally at home worn on the street or on the beach.

JS Industries

JS Industries

In recent times JS industries has become one of the most known and respected names in the world of performance surfboards. Jason Stevenson (founder, owner and shaper) has built the company from ground up and his talents and love of surfing have gained him global recognition and some strong relationships with a world class team of loyal surfers. The iconic Traktor logo has been found under the feet of a huge number of elite surfers over the years including four world champions and many more top 33 contenders.

Mrs Palmers

Mrs Palmer's Surf Wax

Mrs Palmers Surfboard WaxMrs Palmers was started in 1988, in Australia. Through the years they have had many sexually implied surf wax names such as 5 Daughters and Mighty Mounds.

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Contact Details

  • info@covedistribution.com
  • customer services
    07790 665524
  • Cove Distribution
    12 Nicholls Avenue, Porthcawl CF36 5LL Wales U.K.